Aeldra’s vision is to be the first truly global consumer bank. In the first phase Aeldra provides personalized U.S. banking products and services, including FDIC-insured U.S. bank accounts with an international debit card, for global citizens around the world. As their design partner, we helped them soft-launch in India.

What we did

Our team led an end-to-end web redesign for Aeldra, a new financial offering for affluent Indian immigrants, professionals, investors, and students who want exclusive access to U.S. banking services and products. 


With a short timeline and accelerated go-to-market strategy, our objective was to develop a kinship with their audience and encourage enrollment into Aeldra’s program. In less than a week, we developed a sophisticated, thoughtful design direction that helped customers connect to Aeldra’s global ethos, and realize the benefits of Aeldra’s service offering.


This was the first step as part of scaling a global design system for Aeldra’s products and market presence. Our design principles included instilling clarity through content hierarchy and typography, providing cohesive direction for photography and video, and connecting to their affluent market with refined details, elegance, and exclusivity.


Our Team: Creative Director

Client team: Co-Founders, CMO

Visit Aeldra.com

The result

Aeldra's website launched in June 2020, with the intent of introducing their financial platform to global affluent citizens seeking U.S. financial opportunity, investments and access.

“Wolf&Whale is a true partner. Within a short timeline, they quickly leveraged insights from our audience, business goals, and service offering and channeled them into foundational design elements that will help us successfully launch and engage our customers.”

CEO, Aeldra