Our team led an end-to-end web redesign for Aeldra, a new financial offering for affluent Indian and Chinese immigrants, professionals, investors, and students who want exclusive access to U.S. banking services and products. 

With a short timeline and accelerated go-to-market strategy, our objective was to develop a kinship with their audience and encourage enrollment into Aeldra’s program. In less than a week, we developed a sophisticated, thoughtful design direction that helped customers connect to Aeldra’s global ethos, and realize the benefits of Aeldra’s service offering.

This was the first step as part of scaling a global design system for Aeldra’s products and market presence. Our design principles included instilling clarity through content hierarchy and typography, providing cohesive direction for photography and video, and connecting to their affluent market with refined details, elegance, and exclusivity.

Our Team: Creative Director

Client team: Co-Founders, CMO