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26 BROADWAY, NEW YORK, NY
Cape is the world's first software platform for full drone telepresence. But they had a problem: Its users were afraid of flying. And that’s a big problem for them.

What we did?

Despite Cape’s superior service providing remote drone navigation, their users weren’t given a clear path or tools to navigate the system and use the product. Cape was leading with data and didn’t think about the needs and experience of the user. This was a product designed by aerospace engineers for aerospace engineers. The problem with that? Their users weren’t very technically saavy.

 

Our team introduced a research tool called the Story Map to understand the behaviors, actions, and mindset of Cape’s user. This helped craft an end -to-end customer journey, and a set of product opportunities we could focus on. We employed design thinking to completely reinvent the Cape interface and we also established design principles unique to the company to guide all their efforts going forward: Security, Make technology disappear, and Speak like a human.

 

Our Team: Design Director, 2 Designers, Copywriter

Client Team: Head of Product, Head of Technology, 2 Front-End Developers, Back-End Developer

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The result

Rave reviews and stark increase in overall satisfaction from Cape's core clients, helping reach a 10% overall reduction in crime including a 25% drop in violent robberies and 22% reduction in vehicle theft in their communities.

"We had a big design challenge. Not only did they produce a great design, they created great design principles that we could build on as the product grows into the future. This design platform now allows us to continue to innovate and iterate. Also, in our collaboration, they were immensely flexible in adjusting scope and direction on the fly, which, as a startup, I really appreciated."

RICK PASETTO, VP ENGINEERING, CAPE