Patron of the New is a high-end NYC retailer beloved and frequented by celebrities and athletes like Travis Scott, Virgil Abloh, Russell Westbrook and Justin Bieber. Their storefront and instagram were true inspirations for fashion geeks and trend- setters but their e-commerce was not.

What we did?

Redesigned their shopify e-commerce and tech stack from scratch, established a new art direction, and digital email marketing strategy.


Our Team: Designer, 3 Engineers, Digital Marketer
Client Team: 3 Co-Founders, Creative Director, Head of Sales

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The result

Over 1400% higher conversion to checkout and 40% higher sales numbers within the first 2 months of launch. Patron of the New leverages the new design system we created for e-commerce, email, and digital marketing.

“Wolf&Whale is dope. They made our website just as inviting and memorable as our storefront is. Today, it’s really important to have consistency in your brand and extend what you stand for to your web presence. We’re now able to connect with thousands of new people with our revamped e-commerce.”

Head of Customer Experience, Patron of the New