Cheribundi

E-Commerce Strategy and UX for one of the fastest growing beverage brands ahead of its rebrand.

Cheribundi Product Page Mobile UX Design

Cheribundi Product Search UX Design on Branded Background

Project Summary

Wolf&Whale partnered with Cheribundi, a natural sports nutrition brand trusted by more than 300 professional and collegiate sports teams, to redesign and optimize its Shopify e-commerce experience. Through a comprehensive UX audit, competitive research, and strategic UX/UI design, we reimagined the online shopping journey to improve product discovery, simplify navigation, and increase subscription opportunities. Our work introduced a more intuitive information architecture, flexible page layouts, and clearer product storytelling that emphasized the performance benefits of Cheribundi's tart cherry juice.

By highlighting subscription savings, membership benefits, and optimizing pathways to checkout, we created a more conversion-focused shopping experience designed to encourage repeat purchases and long-term customer loyalty.

Scope:

E-Commerce Strategy

UX Design

Client Team:

Marketing Agency

Client Development Team

Timeline:

2 Months

Project Impact

Wolf&Whale transformed Cheribundi's Shopify storefront into a more intuitive, conversion-focused e-commerce experience designed to drive product discovery and subscription growth. By simplifying the customer journey, highlighting membership savings, and optimizing pathways to purchase, we helped make it easier for shoppers to understand the brand's value and commit to recurring purchases. The result was a scalable digital foundation built to increase customer engagement, encourage long-term loyalty, and support Cheribundi's continued growth in the competitive sports nutrition market.

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