Labaton Keller Sucharow
Reimagined the brand identity and digital experience of one of the nation’s leading litigation firms, bringing 60 years of legal excellence into the modern era.
Increased Engagement
Overview
Labaton Keller Sucharow, one of the nation's leading litigation firms, partnered with Wolf&Whale to elevate its brand and digital presence through a comprehensive transformation of its website and visual storytelling. Our work spanned brand messaging, creative direction, visual identity, information architecture, UX/UI design, website development, and video production, creating a cohesive experience that reflects the firm's reputation for excellence and commitment to its clients.
We reimagined how Labaton communicates its expertise, capabilities, and track record through clearer messaging, intuitive navigation, sophisticated design, and compelling visual content. From showcasing landmark cases and attorney expertise to developing cinematic video storytelling, every touchpoint was designed to reinforce credibility, differentiate the firm, and make complex legal information more accessible.
The result was a refined digital experience that strengthens Labaton's market positioning, builds trust with prospective clients, and brings greater clarity and consistency to one of the country's most respected litigation brands.
Industry:
B2B Services
Law & Legal Services
Scope:
Brand Identity Design
Website UX/UI Design
Website Development
Motion Design
Marketing Collateral
Live-action & Animation Production
Client Team:
CMO
Firm Partners
Marketing Team
Bringing the Story to Life
With Labaton, we brought their story to life in a dynamic, engaging way that truly resonates with their audience through 5 live action commercials and cutdowns. Our goal with these commercials was not just to showcase the firm’s expertise in their field, but to humanize their brand and communicate their values in a way that resonates with clients and stakeholders. We wanted to peel back the layers and reveal the passion, dedication, and integrity that define Labaton Keller Sucharow.The animated brand anthem in the hero of the homepage reflects Labaton’s new identity, communicating their essence in a more visually engaging manner, while serving as a powerful tool to communicate their values and positioning.
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