Realm
UX Research & Business Strategy for a Growing Media Podcast Platform.
Key Podcast Acquisitions
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Project Summary
Realm (formerly Serial Box) is an immersive audio entertainment platform offering original sci-fi, fantasy, and horror stories to millions of listeners worldwide. As the company explored new opportunities for growth, it partnered with Wolf&Whale to evaluate subscription-based business models, optimize pricing, and enhance its digital experience.
Wolf&Whale led user research, quantitative surveys, customer interviews, and pricing analysis to identify a membership strategy that balanced customer value with business objectives. We translated these insights into UX wireframes and landing page designs that clearly communicated membership benefits, features, and pricing.
Scope:
UX Research
Market Strategy
Client:
CEO
Head of Product
Head of Marketing
Timeline:
2 Months
Project Impact
The resulting strategy helped drive strong membership conversions, establishing a foundation for recurring revenue and supporting the platform's evolution into Realm.
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