Vertical
Consumer Media App
Our team
Creative Director & Team of Designers
Client team
Founding Team & Investors
Read Press ReleaseSnack partnered with Wolf&Whale to turn an early-stage vision for a new kind of sports media experience into a fully realized brand and mobile product. Backed by Mark Cuban, the founding team set out to create a faster, more engaging way for fans to discover and consume short-form sports content.
We worked across brand identity, product strategy, and mobile app design to define how Snack should show up in the market and how the experience should work from the first tap. That meant creating a visual identity with enough personality to stand out in sports media, while building a product system that made content discovery feel intuitive, energetic, and easy to navigate.
The work brought brand and product together into one cohesive experience, giving the founding team a clear creative foundation for launch and a flexible system that could grow alongside the platform, its content, pitch decks / marketing materials, and its audience.
The Launch
Snack launched alongside NCAA March Madness with a distinctive brand and cohesive mobile product experience designed to make short-form sports content faster, more engaging, and easier to discover. Our work gave the founding team a clear identity, intuitive product system, and scalable design foundation to bring the Mark Cuban-backed platform to market during one of the biggest moments in college sports.
The result was a launch-ready brand and digital experience built to stand out in a crowded sports media landscape, connect with a new generation of fans, and evolve alongside the platform as its content, features, and audience grew.
Profile Design
Logo Icon
Midnight Snack Series
Color Palette
