Labaton Sucharow, a formidable law firm in NYC, came to Wolf&Whale with an existing digital platform they created that had gained traction and proved a product-market fit. Their addressable market was people who have been wronged by a company but may not know they can file a claim in order to get justice. So, Labaton created an online process of enabling users to pursue a claim, and qualify for an active case. Labaton would then analyze the claim, negotiate with the company on the user’s behalf, and take the claim through the arbitration process—if that is the right option.

As Labaton envisioned scaling the platform to the masses, they needed to focus on creating a D2C brand that clearly communicated value and trust, as well as an optimized user experience that could address glaring issues in user retention and engagement.

We started working from the ground up on building an identity, including a new name for the platform, “Lantern”, messaging that positioned the platform and it’s solutions, as well as a visual identity to bring it to life. The foundational principles started to come to life and inspired the overall user experience redesign of the platform, prioritizing trust, transparency, and inspiration.