The most unmet need online is the human experience.
We’ve aligned ourselves so much with technology that we’ve started to think of users in terms of assets and clicks, instead of people. We exist to change that by elevating design thinking as a force for good; working with clients to develop more accountability and human principles as part of implementing their design solutions.
Jun 11 The Future of AI-Driven User Experiences
May 25 Sustainability in Digital Design
May 7 The Ethics of Great Design
Nov 10 An extended partnership with New York Cares
Jan 18 Creativity in hard times with VP Creative at BET
Dec 3 Award: Top 1000 Global Studio
Nov 24 Can Design be Too Helpful?
Aug 10 Wolf&Whale designs for Optum
Jul 1 Responsible Design
Jun 10 Wolf&Whale partners with HBR
Apr 28 The Physics of Great Design
Apr 23 Wolf&Whale in 2021
Legendary brands that move us, change us, and stand the test of time don’t do it by simply being clever or pretty or smart. They do it by tapping greater forces at play. After all, there’s a reason why we respond the way we do to sophisticated, elegant design. We almost can’t explain or predict it, and it continues to surprise us. It doesn’t just draw attention; it transforms it. It’s not so much something you “come up with,” as it is something you discover. Our 10-chapter print periodical is a project we created as a form of contemplation for what makes great design, as well as a new, more human way to share with the people and organizations we admire.
Do we care about design? Absolutely. But not for its own sake. The way we see it, design doesn’t get slapped onto a finished product; it’s a way of seeing, thinking, and serving. We employ design tools for one purpose: To help you attract and engage with the right people, and build a sustainable brand and business with which to serve them.
Success in business isn’t about a series of transactions or mindless consumption. The way we work, and the people we work with, want to transform, not just transact. Intentional engagement is the name of the game, and the hallmark of the most successful businesses. We commit to improving relationships, not simply control behaviors that benefit us, and we ask the same of you.
Since we don’t adhere to the watchmaker model of design, we also don’t punch a clock. You don’t charge by the hour in to run your business, and we don’t charge that way either. Our promise to you is that we will invest our efforts in the lifespan and potential of your brand and business.
We’ve aligned ourselves so much with technology that we’ve started to think of users in terms of assets and clicks, instead of people. Wolf&Whale plans and executes projects to make sure that a brand’s soul, cultural insights and analytics are all valued equally, so the end result reflects the human experience, and not just data.