As part of our initial brand strategy work, we initiated an in-depth process of stakeholder interviews, archetype analysis, copywriting, and social media development that helped clarify what makes up the ethos of Capital Group, how they want to communicate it, and where they can share it.

From that foundation, we led a collaborative design process exploring multiple concepts that reflected their brand pillars: Authority, Achievement, Expertise, and Partnership. We eventually landed on a sophisticated, authoritative design language and user experience that helped position Capital Group as a consultancy challenging the status quo of other dated, slow D.C. consultancies.