- Wolf&Whale Avroko

Avroko

Since its launch in 2001, Avroko has earned a reputation as one of the most innovative design firms in the field, due in large part to creating emotionally connected experiences.

What if you had world-renowned work but a website that fell short promoting it?

Vertical

Art Direction & Web Design

Our team

2 Creative Directors, 2 Designers, Web Developer, Project Manager

Client team

4 Partners & Chief Creative Officer

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The Brief

The task for Avroko, one of the world’s top hospitality design firms, was to design a world-class digital experience that mirrored their world-renowned interior design and architecture.

While evolving in an increasingly digital world, there was an opportunity for Avroko to further differentiate from other firms by connecting with new clients, employees, and the industry in ways that are just as timeless, provocative, and emotional as their work.

Design Principles

Our team of designers and directors crafted a research plan that investigated the pillars of the brand as well as the philosophy of their work, provided moodboards, design references, and stylistic concepts to establish buy-in on art-direction, and executed a UX/UI approach that ensured legibility, engaging storytelling, and fun interactive ways of learning more about Avroko.

Like designing an interior or building a beautiful space, we based our design direction core human principles: soulful, crafted, sophisticated, and editorial.

Elevated design.

Creating a design system was a core element of providing _ with a visual language that scaled across all browser sizes, digital mediums, and print mediums. Our systematic design helped streamline social, print, digital, and provided cohesive relationships between all child brands of Avroko.

The result.

The result led to a beautifully engineered responsive website, attracting higher profile hospitality clients and partners. The new design helped positioned AvroKO’s vision for the future while celebrating their past work.

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“Wolf&Whale was extremely collaborative and engaging during our time working together. We landed on a design that proudly reflects our taste, heritage, and vision for the future."

Partner, AvroKO

Our work

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