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Consumer Products
Our team
2 Designers
Client team
Product Management & Engineering
View Website Press on The VergeThe Brief
Pax is a premium vaporizer product, often called the ‘Apple’ of vape pens. Their product wasn’t the problem, though. Their app experience on iOS and Android was hard to use, off-brand, and not at the high standards of the company as a whole.
The team came to Wolf&Whale to rethink the art direction of the apps to match the new branding of the company, while also thinking about user experience enhancements to improve engagement, tracking of device usage, and introducing new paths to e-commerce within the app.
The result.
The result led to a highly engaging app and thousands of five-star reviews from users, mentioning the sleek design, intuitive user experience, and new modules to help them connect and track usage of their vape. The Verge mentioned how the app helped them track usage and make sure they don’t over-use the product.
Design Components
Mobile Dashboard
Light & Dark Mode
Model
“Awesome work. They did a fantastic job creating a premium feel on our apps and design language overall.”
