What we did?
Our task was to revamp their existing web templates to instill world-class design for their diverse audience of entrepreneurs. We led a process that included a team of 6 Designers, 2 Copywriters, and 2 Creative Directors to redesign 60 of GoDaddy’s templates with new branding, user experiences, art direction, and copywriting within a tight 14 week timeline.
Our core challenge was crafting each template to represent GoDaddy’s diverse audience that includes culinary experts, auto mechanics, non-profits, freelance designers, and e-commerce entrepreneurs.
Our Team: Creative Director, 6 Product Designers, 2 Art Directors, 1 Product Manager
Client team: VP of Design, UX Director, CMO
The result led to 50 beautifully redesigned templates that launched out to the public in October 2019. GoDaddy led a world-wide campaign featuring the new designs and publicly presented the project at their annual conference. The new work has positioned Godaddy as a leader in design and craft among their competitors as they seek to gain market share in this highly competitive industry.
“Wolf&Whale helped us tremendously in crafting world-class templates that felt genuine and inspiring to our audience. We are proud to showcase these templates to our millions of customers in 2019.”