Vertical
Non-profit organization
Our team
Brand Director, Design Director, Copywriting Director, 3 Lead Designers
Client team
Executive Leadership, Director of Marketing, CTO, Development Team
Visit the websiteThe Brief
New York Cares had a problem of perception. Despite being the city’s largest volunteer organization, it struggled with brand recognition and volunteer engagement. Wolf&Whale understood that a powerful digital identity needed to reflect New York Cares’ profound impact on the community.
However, creating a compelling and cohesive brand is both a creative and strategic challenge. It demands deep insight into the organization’s mission and the diverse needs of its stakeholders. This challenge has been a barrier to greater volunteer participation and donor support, critical for addressing New York City’s growing needs.
Addressing this brand identity gap was crucial for revitalizing the organization’s public image and enhancing its operational effectiveness. Wolf&Whale seized this opportunity with a comprehensive rebrand, including a new tone of voice, and website for New York Cares. These elements now vividly convey the energy and dedication of its volunteers.
Impact & Results
With a refreshed design and renewed mission clarity, New York Cares is set to deepen its engagement with New Yorkers, ensuring a brighter future for the city’s volunteer-driven initiatives.
With a more intuitive and user-friendly interface, visitors can now easily navigate the site to explore volunteer opportunities, register for projects, and access resources. The streamlined design and messaging has also improved the organization’s visibility and credibility, attracting a broader, younger audience and increasing participation in their programs. Overall, the website redesign has empowered New York Cares to better fulfill its mission of mobilizing volunteers and addressing critical community needs across the city.
Templatized UI for Donations + Events
Mobile Responsive
Community Testimonials
Logo by Dalton Agency
"Wolf&Whale takes a fresh look at things and doesn’t allow themselves to be hemmed too much by pre-existing ideas. At the same time, they can adjust such ideas based on business realities; certain things are great to imagine but aren’t realistic. Simply put, the best thing about working with them is their creativity and sensitivity to business reality."
